WE MAKE CONCRETE COATING COMPANIES REALLY Fr**kiNG BUSY.
We build the ads, offers, and follow-up systems that turn homeowners into booked estimates and paying customers.
WE GENERATED 281 CONCRETE COATING LEADS FOR $5.22 EACH.
And it wasn't because we made some pretty ads.
In July 2026, one of our concrete coating clients spent $1,467 on Meta ads and generated 281 leads.
That's $5.22 per lead.
Enough interest to help fill their installation schedule for months.
Here's what most marketing agencies don't understand:
You don't need another generic garage floor ad with a cheesy headline and a stock photo.
You need an offer that makes homeowners stop scrolling and think, "I actually want that."
Then you need the right creative, the right targeting, and a system that turns that interest into real opportunities for your sales team.
That's what we build.
We don't just run ads. We help concrete coating companies sell more floors.
-
Empire Strategies was founded by Matt Mink and Justin Manning, two childhood best friends who have been making videos together since the first day they met.
Twenty years later, not much has changed—except now businesses hire us to do it.
While living together in college, our careers took different paths. Justin immersed himself in videography, eventually building a career producing commercial content. Matt studied marketing before working at a large agency, where he learned what separates campaigns that simply get clicks from campaigns that actually grow businesses.
Eventually, we realized something.
The best marketing agencies know how to buy ads.
The best production companies know how to make beautiful videos.
Very few companies know how to do both.
So we built one.
Today, Empire Strategies combines creative production with performance marketing to help businesses grow through advertising that doesn't just look good—it delivers measurable results. Every video we produce, every landing page we design, and every campaign we launch is built around one goal: generating more customers and more revenue.
Because great marketing isn't just creative.
It's creative that performs.
-
Most marketing agencies start with platforms.
Google Ads.
Meta Ads.
SEO.We start somewhere else.
Attention.
Because it doesn't matter how good your targeting is if nobody stops scrolling.
That's why every campaign begins with creative. We develop the message, produce the videos, refine the offer, and build a landing page that's designed to convert before we ever worry about campaign settings.
From there, we use data to optimize every step of the customer journey—from the first impression to the final sale. We measure what matters, improve what isn't working, and continuously create new ideas to keep your business growing.
The result is marketing that's built to scale—not because we spend more, but because every dollar works harder.
-
We partner with concrete coating businesses that are ready to grow. If you're serious about growing your business, you'll fit right in.
YOUR FIRST 5 LEADS ARE ON US.
Don't pay us a dime in management fees until we've proven we can generate leads for your concrete coating business.
Here's how it works:
01. WE BUILD YOUR CAMPAIGN.
First, we'll meet to learn about your business and create an offer homeowners actually want.
We'll write the ad scripts, you'll film them on your phone, and our team will handle the editing and turn them into ads designed to generate leads.
02. WE LAUNCH YOUR ADS.
We'll build and launch your campaigns, putting your business in front of homeowners looking to upgrade their garage floors, patios, driveways, and more.
You cover the ad spend. We handle the marketing.
03. YOU GET 5 LEADS. THEN WE GET PAID.
Once your first five leads come in, your monthly management retainer of $1,500/month begins.
That's it. No upfront management fee. No paying us to figure things out.
We prove we can generate leads before we start charging you.
CTA: Get My First 5 Leads Free
The Empire
Advantage
At Empire Strategies, we combine video creation and PPC ad campaign management under one roof for a seamless, results-driven process. No more juggling tasks and ideas between teams.
Working in this format allows us to create data-informed videos, as our team can identify what makes your videos successful and use that data to improve future content.
Plus, our ad campaigns run more efficiently than most, because we always have access to the assets needed for success, vs. other companies who take months to deliver.
BUILD YOUR EMPIRE.
BUILD YOUR EMPIRE.
Our Team
Justin
Manning
Justin, Partner and Creative Director, has nearly 8 years of full-time professional experience, unmatched by most in St. George. He has spent the majority of his career working with high end, luxury brands, and has developed a signature elegant and attractive style that business owners love.
Matt
Mink
Matt, Partner and PPC strategist, holds a bachelor’s degree in digital marketing and trained at one of Utah's largest agencies. He’s managed ads for dozens of well known clients across various industries with an impressively low turnover rate, and achieved ROAS numbers above 32x.
Jarom
Price
Jarom holds a degree in Digital Media Design and brings over five years of professional experience in photography and videography. At Empire Strategies, he is an integral part of the Creative Fulfillment team, where he specializes in delivering high-quality video production and editing to support the company’s creative initiatives.
Gavin
Jones
Gavin serves as PPC Manager and SEO Strategist at Empire Strategies, bringing over eight years of expertise in both PPC and SEO. A graduate of Southern Utah University, he has partnered with hundreds of clients and companies to strengthen their online presence and drive business growth through strategic digital marketing.
